This Is a Big Deal: Black Friday Not Always a Bargain
This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than a few retailers are not happy...
View Article“Injectible Ads”: A New Practice That Has Some Firms Fuming
We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of...
View ArticleAggravated by Airline Pricing?
The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article...
View ArticleWhen Is a “Sale” a Sale?
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in...
View ArticleMore Gamesmanship on Retail Prices — Even Online
As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And...
View ArticleStronger FTC Influencer Marketing Rules
Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of...
View ArticleQuestionable Marketing Tricks
About a month ago, we wrote about how to avoid being scammed. Here, we examine other questionable marketing tricks for consumers to beware. Smart Consumers Should Be … The post Questionable...
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