Quantcast
Channel: deception Archives - Evans on Marketing
Browsing all 7 articles
Browse latest View live

Image may be NSFW.
Clik here to view.

This Is a Big Deal: Black Friday Not Always a Bargain

This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than a few retailers are not happy...

View Article



Image may be NSFW.
Clik here to view.

“Injectible Ads”: A New Practice That Has Some Firms Fuming

We have another new term for our expanded marketing dictionary: “injected advertising.” This occurs when third parties with sophisticated software programs upload online ads onto the Web sites of...

View Article

Image may be NSFW.
Clik here to view.

Aggravated by Airline Pricing?

The complexities and variability of airfares can be disconcerting even to the most patient people. Two recent articles appearing in the Wall Street Journal illustrate the situation. The second article...

View Article

Image may be NSFW.
Clik here to view.

When Is a “Sale” a Sale?

Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in...

View Article

Image may be NSFW.
Clik here to view.

More Gamesmanship on Retail Prices — Even Online

As we wrote a short time ago, companies are not always transparent or honest when they say an item is ‘on sale’ when it really is not: “Unfortunately, many retailers misuse the term ‘sale.’ And...

View Article


Stronger FTC Influencer Marketing Rules

Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of...

View Article

Questionable Marketing Tricks

  About a month ago, we wrote about how to avoid being scammed. Here, we examine other questionable marketing tricks for consumers to beware.   Smart Consumers Should  Be … The post Questionable...

View Article
Browsing all 7 articles
Browse latest View live




Latest Images